Building Trust in the Age of AI

In this conversation, Mark Smith and Ana Welch delve into the critical role of trust in business relationships, particularly in the context of AI and technology. They discuss the evolving dynamics of partnerships, especially with Microsoft, and how trust influences customer relationships. The conversation also explores the impact of AI on recruitment processes and the ethical considerations surrounding technology and trust.

What You Will Learn:

  • Trust is a series of tiny interactions that build relationships.

  • The world has shifted from informal deal-making to trust-based agreements.

  • Trust is essential for successful business projects and relationships.

  • Microsoft's partner ecosystem is evolving, with trust being a key factor.

  • Customers are becoming more educated and questioning partner motives.

  • AI is becoming integral to business processes, including recruitment.

  • The role of partners in the Microsoft ecosystem is changing.

  • AI can conduct interviews and assess candidates effectively.

  • Trust in AI-generated content is a growing concern.

  • Morality and trust in technology are increasingly relevant.

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👉 Andrew Welch:
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👉 William Dorrington:
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Building Trust in Technology

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